meat is murder

From the pages of houtlust a set of posters about impulse dog buying for fashion. Not strictly a subject immediately linked to an anti-meat eating agenda but one which is actually tied closely to it. Attitudes towards animals as pets and servile property all tie into people’s attitudes towards animals as livestock to be bartered and killed rather than as free-thinking individuals with a right to self-determination. The bottom line is that despite what the law says, animals are not property any more than someones’ sister or mum belongs to another person.

What’s chique this season? A Labrador or a Cairn Terrier?
This new campaign from the Spanish F.A.A.D.A. the Foundation for the Adoption, Patronage and Defence of Animals, provided us with was absolutely decisive: 80% of the people who purchase an animal do it on impulse - people who act on the same impulses as those involved when buying a bag, a pair of earrings or a T-shirt.
For this campaign agency Contrapunto Barcelona from Spain used the layout of a fashion magazine, in which the most in-fashion accessories of the season appear, as a creative resource and where they include an animal as if it were just another item of purchase under the claim “A dog is not a fashion accessory.”
Agency Contrapunto Barcelona
Art Director: Deny Zatariano
Copywrite: Emma Piquer
Creative Directors: Tomás Oliva / Manuel Padilla
Photographer: Pere Ferrer

Related F.A.A.D.A. posts:
- A dog is not a toy
- Brutal break up