Shark Fin Soup
The advert below is an advert from a professional ad agency tackling the subject of shark fin soup. It is always great to see fresh eyes approaching Animal Rights topics and the subsequent results. Hopefully presenting the subjects favourably to a new audience. As an Animal Rights Activists there is always a difficulty in campaigning against one type of animal product over another. More chickens are killed every year (800m+ per year just in the UK) than sharks so why spend time and energy campaigning against shark fin soup and not broiler chickens? The truth is that the general public are speciesist and certain subjects press buttons and repulse people. When they are repulsed and they have their concious pricked it opens up an oppurtunity for a campaign that can be won. If burgers on the UK high streets were to suddenly be made of fluffy cats for example, one weekend of leafleting and the burger trade would collapse. It’s also a matter of convenience and custom. It’s easy for the average person to stop eating shark fin soup without a moments further thought, but if you take way their chicken and chips what are they going to eat? As a vegan I know that the answer is that if you take away meat and the laziness that this diet engenders, a 100 new foods appear everyday. It’s also true that exotic foods bring out simmering xenophobia. People get enraged that the French eat horses whilst blithely ignoring their own cow intake. People are also not prepared to see the animals they eat as individuals. Their dogs yes. Their freinds’ cats, sure. But not the pigs that go into a bacon sandwich.
But strangely you can make them care about a species. If a species is near extinction people care. Then the individuals seem to matter as part of a bigger picture. But I would argue that animal suffering and early slaughter is the same whether that animal is loved as a companion animal, is a member of an endangered species, or is considered livestock. Wildaid who are behind the campaign to ban shark-fin soup are an environmental organisation against the practice of ‘fiinning’. More details about finning here.

Ad from ACAP, the Active Conservation Awareness Program of Wildaid. Name of the restaurant on the sign above the door is a typical name for a shark’s fin restaurant, “King of Shark’s Fins”
Copy:
”Every year, more than 100 million sharks are slaughtered by pretentiousness.”
Agency JWT Shanghai[Thanks Marc Wang]
King of shark’s fins at Houtlust CBS News Story about Shark Fin and Mercury Poison
Comments(0)

















